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Lion History

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Early Development: Established as T. Kobayashi & Co.

1893 Began sales of first product, Kohyo Soap. 1896 Launched Lion Toothpowder.	(1893)	(1896)
1909 Launched toothbrush made from animal bone and celluloid.
1911 Launched Japan’s first toothpaste in a tube, Lion Dental Cream.	(1911)
1913 Launched Kodomo Toothpaste for children.	(1913)
1914 Launched the Banzai Toothbrush developed based on academic guidance from the Tokyo college of dentistry that is now called the Tokyo Dental College.	(1914)

Kobayashi Co., Ltd.
The Lion Dentifrice Co., Ltd.

Lion Soap Co. Ltd.
Lion Fat and Oil Co., Ltd.

1922
Began mass production of Lion Dental Cream in tandem with the mass production of tubes in Japan.
1934
Solved drawbacks of toothpowder such as splatter and launched Lion Tooth Moistened-Powder.
1948
Launched Japan’s first toothpaste with fluoride, Lion F Cream.

1948 (1948)

1950
Launched the Lion Toothbrush, which was the first brush in Japan to use synthetic fibers for bristles.
1951
Launched Lion Toothbrush with nylon bristles from U.S.-based DuPont.

1951 (1951)

1961
Launched White toothpaste incorporating a new active ingredient calcium phosphate, which is highly effective for whitening teeth.

(1961)

1962
Launched Tobacco, a toothpowder for smokers.
Launched Vitalis hair-styling product for men and Ban antiperspirants and deodorants through a tie-up with Bristol-Myers Co. (currently, Bristol-Myers Squibb Company) of the United States.


	(1962)

1963
Began sales of Bufferin analgesics.
1963 (1963)

1964
Launched Dentor to protect against alveolar pyorrhea.

(1964)

1965
Launched Rolling, a toothbrush that applies the rolling method.

1965 (1965)

1967
Formed alliance with McCormick & Company, Inc. to market 82 spices in Japan.

(1968)

1969
Launched Bannet, a toothbrush with an arched handle that makes it easy to brush the backside of teeth.

1969 (1969)

1970
Launched White & White toothpaste in laminated tubes.
1970 (1970)

1920
Launched Japan’s first vegetable-derived laundry soap, Lion Laundry Soap.
1920

(1920)
1938
Launched Lipon, a high-quality, alcohol-based detergent for washing natural fibers and tableware.
1952
Launched Lion Laundry Soap (powder) and Lion Shampoo (powder).
1953
Launched Lion Laundry Soap for Washing Machine (powder).

1953

(1953)

1956
Launched Lipon F, the Japan’s first kitchen detergent for washing fruit, vegetables and tableware, and thereby established new markets.
1956

(1956)

Lipon F was the first product endorsed by the Japan Food Hygiene Association.
1962
Japan’s first foam-suppressing synthetic laundry detergent Hi Top.
1963
Launched Acron, a laundry detergent for wool and other delicate fabrics.

1963

(1963)

1965
Launched Blue Dia, a mixed laundry detergent containing white and blue grains.
Launched Emeron shampoo, which gives washed hair a pleasant fragrance.

1965

(1965)

1966
Launched Emeron beauty soap, a soft-on-the-skin, easy-to-lather soap.
1966

Launched Mama Lemon, a smooth-on-the-skin, lotion-type detergent for washing tableware and vegetables.

(1966)

1967
Launched the laundry detergent Dash, which contains alpha olefin sulfonate (AOS), a surfactant with superior biodegradable properties.

1973
Launched Seseragi, Japan’s first phosphorus-free detergent.
1975
Launched Spark 25, a compact detergent with low phosphorus content.
1979
Launched Top, laundry detergent with enzyme power and Mama Royal, a soft-on-the-skin dishwashing detergent.

1979

(1979)

Lion Corporation

1980 Launched Between, a toothbrush designed to clean between the teeth. Launched a phosphorus-free version of enzyme power Top.
1981 Launched CLINICA, a toothpaste with enzymes that breakdown dental plaque, which causes tooth decay.		(1981)
1982 Launched Charmy Green, a dishwashing detergent that is soft on the skin. 1986 Launched Smile Ace antibacterial eyedrops. 1988 Launched Ultra-Compact Hi Top concentrated ultra-compact laundry detergent with high performance enzymes. 1991 Launched Spark laundry detergent with environmentally friendly ingredients derived from palms.
1992 Launched Emeron Shokubutsu-Monogatari (Plant Story), a beauty soap with 100% plant ingredients.		(1992)
1993 Launched Dentor Systema, a liquid toothpaste, toothbrush and mouthwash to protect against periodontal disease. toothbrush and mouthwash to protect against periodontal disease.		(1993)
1997 Launched Kireikirei medical liquid hand soap incorporating the antibacterial agent triclosan.		(1997)
2000 Launched Charmy V, a dishwashing detergent, which can disinfect a sponge and has long-lasting cleaning power.		(2000)
2001 Launched Heyaboshi Top, a laundry detergent that allows clothes to be hung up to dry indoors without developing a musty smell.		(2001)
2002 Launched Bufferin Plus, which adds the analgesic acetylsalicylic acid to the three active agents in Bufferin A.		(2002)
2003 Launched Stoppa A Anti-Diarrhea Medicine that can be taken without water.		(2003)
2006 Renewed Top laundry detergent with plant-based surfactant (MES) realizing both high detergency and eco-friendliness. Launched Look Kirei no Mist series of antibacterial and sanitary keeping spray. Launched health drinks, Gussumin and Kyupurun.		(2006)
2007 Launched CHARMY Awa no Chikara (Power of Suds) dishwashing detergent.		(2007)
2008 Launched liquid laundry detergent, Kaori Tsuzuku (Long-Lasting Fragrance) Top.		(2008)

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